The changing room is, without a doubt, one of the key elements of any clothing store. Unfortunately, the owners of such trade facilities usually neglect the rooms in which we are trying on new clothes, which is a huge mistake. Because, after all, in stationary boutiques the changing rooms constitute – right after the exposition – the most important part of the store. Below, a few words about why changing rooms often make us quickly leave the store instead of encouraging a purchase.
Comfortable changing rooms
A poorly set up changing room may efficiently discourage clients to visit a specific clothing store, and also encourage them to do their shopping on the Internet. The space in which we try on the clothes (especially in the case of women) should be quite spacious whenever possible, separated from the trade area, and well-lit.
What can drive clients away in a changing room? First of all, heavy curtains, which can not be closed all the way, doors that don’t include a lock, confined spaces in which one is unable to properly see himself or herself, incorrectly located mirrors, or no place to put personal belongings. However, among the many sins of clothing store changing rooms, perhaps the biggest one is using incorrect lighting. Incorrect meaning what? Such which, when trying on clothes, makes us look bad and makes the clothes themselves seem much less appealing than on the shelves.
The key role of light
Probably everyone has experienced a situation in which when trying on a piece of clothing which looked great on a hanger or a window shelve, it turned out that it does not meet our expectations in the changing room. Why? Most often, it is because of the lamps inside the changing rooms.
The lighting of a clothing facility, especially that located in the changing rooms, should meet a few requirements. The biggest enemy of a woman’s well-being when trying on clothes, is using a spot light. Such a light deforms the facial features, additionally aging the face by emphasizing skin imperfections. On the other hand, changing rooms often feature insufficient lighting, which distorts the actual color of the clothes.